TRUST CAPITAL Blog

As you’re starting and growing your capital equipment business, there are a lot of variables that go into determining whether or not you’ll be a success within your market and industry. While it’s impossible to cover every single aspect in a single article, we’re going to explore one of the possible solutions that can impact your ability to secure customers that come through your doors.

Vendor financing is a form of financing that is utilized by different medical device companies, heavy equipment manufacturers, and any capital equipment company that sells something over $10,000.00.  The best Vendor financing programs will help  companies ensure that customers are more likely to buy their products than they would be if vendor financing wasn’t an option. While vendor financing won’t necessarily guarantee you’ll secure more customers or increase sales, it’s merely another option available, and options can be great for improving the likelihood of a sale. Let's explore how you can leverage vendor financing to crush your sales goals!

Cash flow is the lifeblood of any business. Equipment vendors need to consistently move their inventory to keep their business going. A solid leasing program is the precursor to sales, but the dilemma of 'how will customers pay for equipment?' is bound to arise. Here's when a vendor financing program comes to the rescue and proves invaluable.

You can partner with a financing company to offer leases to customers, a much more flexible option than 30-day payment terms or cash-on-delivery, especially for expensive equipment. What you're essentially doing is helping your customers maintain their own cash flow more easily, and setting the foundation for a long-standing vendor-customer relationship.

Core Navigation

Financing should be a permanent option in the core navigation of your website. This helps repeat customers easily find information/links to manage their account while helping new customers easily find the information to apply for an equipment lease

Once the customer has decided to finance the acquisition of products, financing through the vendor is often more desirable than going directly to a bank or leasing company for a variety of reasons.